Award-winning stories, music, and playful learning for preschool and kindergarten children — free to schools and families through sponsorships.
Big Word Club is a series of short, funny videos that build children’s vocabulary through music, song, and dance. Its effectiveness was validated in a University of Chicago randomized controlled trial.
An Emmy® Award-winning PBS preschool series invites children to explore animals and the natural world through playful stories, catchy songs, and memorable adventures.
The Crayon Box That Talked is a beloved children’s book and award-winning animated video that show how our differences can come together to create something beautiful.
An imaginative children’s book and Emmy® Award-winning animated video introduces kids to endangered and extinct animals and sparks their curiosity, nurtures a love of wildlife, and inspires them to help protect its future.
A playful children’s book and Emmy® Award-winning animated poem takes children beneath the waves to discover remarkable ocean creatures, inspiring wonder and care for the world they call home.
A lively animated music video gets children moving, singing, and counting—a taste of the Big Word Club YouTube channel, which has received over 400 million views and consistently attracts 3-4 million views each month.
A beloved million-selling children’s book. Emmy® Award-winning programming. Vocabulary learning validated in a University of Chicago randomized controlled trial. A YouTube channel attracting 3–4 million views each month.
White Rabbit brings these strengths together in a collection that invites young children to discover new words, explore their world, and see the value in one another.
Our goal is to bring that opportunity to as many preschool and kindergarten children as possible, with more for teachers to share and families to enjoy together.
Give more young children access to outstanding stories, music, and playful learning, free to schools and families.
Bring our established collection to children and families in the communities you serve, with your organization recognized in sponsored programming and outreach. Help fund original content inspired by ideas that matter to your community.
Bring White Rabbit to families through schools, PBS streaming platforms, and community organizations. We supply finished content and promotional materials for you to share through the channels you already use.
White Rabbit was founded by Shane DeRolf, bestselling author of The Crayon Box That Talked, an 11-time Regional Emmy® Award-winning writer, producer, and director, and former President of Random House Entertainment.
Shane created the PBS preschool series Big Green Rabbit and founded Big Word Club, whose effectiveness was validated in a University of Chicago randomized controlled trial.
White Rabbit brings his work and creative experience together with sponsors and distribution partners to reach more children and create new programming for schools and families.
From children’s books to educational programming, Shane’s work has earned praise from educators, creative collaborators, and leaders in children’s media.
Former Executive Vice President, The Advertising Council
Former National Campaign Director, National Parks Conservation Association
Former President of the United States
Interested in sponsoring White Rabbit or bringing our programs to your community? We’d love to hear from you.